I have spent a great deal of time analyzing what is happening in our local real estate market. Here is a summary of my research based on MLS data, discussions with other agents and the feedback I’ve received from my own buyer clientele. 

 1.      Buyers absolutely will NOT buy a home right now unless the BUYER feels that it is an UNBELIEVABLY PHENOMENAL “deal”.

2.      Buyers EXPECT sellers to pay their closing costs which are calculated at 3% of the purchase price.

3.      Buyers will WALK AWAY from any seller counteroffers that in any way indicate that the seller is trying to control the terms of the sale.

4.      Every day that a home is on the market DECREASES its value. The buyer perception is that the seller is out of touch with the reality of the current real estate market.

5.      Buyers will NOT waste their time making offers on overpriced homes, hoping to “educate” the seller that it is a BUYER’S MARKET. There are too many homes to choose from.

6.      If a home is not under contract right now, it is only HELPING SELL OTHER HOMES, because buyers are comparing it to the one that the buyer perceives is the “better deal”. 

Based on this assessment, I have developed a Sales & Marketing Plan that has proven successful in all price ranges which incorporates strategic pricing, a call to action, extensive market penetration and financial incentives. Step 2 to follow.